Sponsorship and events


For many years, HSBC in France has been committed to supporting and encouraging the creative field and accompanying the younger generation by becoming involved in the cultural landscape and particularly in photography.

HSBC is also involved in sports through Golf, Rugby sevens and Badminton.

Reflecting HSBC’s vision and values, these commitments offer the opportunity to connect with customers, employees and communities around the world.

For partnership enquiries, click here

Prix HSBC pour la Photographie

For 26 years, the mission of the Prix HSBC pour la Photographie has been to help and promote the emerging generation of photographers.

It is an annual competition, which runs from December to January. There are no age or nationality criteria and it is open to any professional photographer who has never had a monograph published.

Each year an artistic advisor is nominated to give a fresh outlook and to shortlist around ten candidates who are then presented to the Executive Committee, which selects the laureates.

The prize for the two winning photographers includes:

  • Publication of each artist’s first monograph with the Atelier EXB
  • The creation of a travelling exhibition of their works at cultural venues
  • Help in promoting new works throughout the year
  • Acquisition of six works by laureates by HSBC in France for its photographic collection

2021 Winners

Aassmaa Akhannouch and Cyrus Cornut were chosen by the Executive Committee as winners from the 12 artists selected by Sylvie Hugues, this year’s artistic advisor.

To read the press release click here

Visit the site to find the latest information: Prix HSBC pour la Photographie website

Photographic collection

Since 1987, a photographic collection has been gradually built up, consisting of original prints of photographs from annual reports and corporate brochures, specific commissions, partnerships, donations and the works of the winners of the Prix HSBC pour la Photographie. It is a testimony to an era and the like of the company that we share with our customers, employees and partners.

The collection now includes 596 photographs by 113 authors:

  • 120 images from annual reports and corporate brochures.
  • 288 of the winners of the Prix HSBC pour la Photographie.
  • 188 of commissions, partnerships and donations.

In 2000, the collection was presented at Paris Photo as a part of the corporate collections.

Since 2000, all the photographs in the collection have been exhibited in the bank’s various customer reception areas, and a shift of the works is organised every 18 months.

You can find the list of HSBC Fund photographers in France here

PAD Paris


Since 2007, HSBC in France has been the official partner of PAD Paris (Pavillon des Arts et du Design). This partnership offers unique and privileged access to a first-rate cultural event. The great diversity of presented works at the PAD, from the beginning of the 20th century to the present day, is representative of the state of mind shared by the world of Design and HSBC: an international vocation relying on a large number of experts with a real know-how.

For 24 years, the PAD has been offering an itinerary of the creation designed around a selection of the best French and international merchants specializing in contemporary Design and the decorative arts of the 20th century. A must-attend event for international collectors and lover of Art and Design, the PAD is the place where enthusiasts and professionals can meet.

The next edition of the PAD will be held from the 7th to the 11th of April 2021.

For more information: www.pad-fairs.com/paris/en/

Cité de la Réussite


Through a strong partnership of more than 25 years with the Cité de la Réussite, HSBC in France demonstrates its commitment to future generations.

Created in 1989 at la Sorbonne, the Cité de la Réussite is a crossroads for reflection and debate on major social issues. It allows to an increasingly numerous and diversified public to meet and discuss with French and international personalities. The Cité de la Réussite is an opportunity for HSBC to reach out young people and listen their concerns.

The next edition will take place in 2022.

For more information: www.citedelareussite.com

HSBC in France, official partner of ffgolf


HSBC Group has been involved in international professional, amateur and junior golf for over 10 years, including the World Golf Championships, HSBC Champions in Shanghai, HSBC Women’s World Championship in Singapore, Abu Dhabi HSBC Championship and the English Open.

As an official partner of the French Golf Federation, HSBC Continental Europe confirms its commitment to promoting the practice of golf in France and around the world to its customers, employees and communities.


Find all the actions of HSBC Group in golf: https://www.hsbc.com/who-we-are/our-brand/sponsorship/golf

Discover the HSBC offer available to all licensees of the ffgolf: https://www.hsbc.fr/federation-francaise-golf/

To find out more about the ffgolf: https://www.ffgolf.org

HSBC World Rugby Sevens Series


HSBC has been the main sponsor of the HSBC World Rugby Sevens Series since 2010. In 2018 HSBC has renewed its commitment to World Rugby until 2023.

Since 2016, France has been hosting one of the stage of the men’s and women’s tournaments, the HSBC Paris Sevens.

This event places great emphasis on warmth and festive spirit.


HSBC has always given sport a prominent place un its partnerships policy, associating itself with major international events such as Wimbledon or the WGC – HSBC Champions. Indeed, sport, and particularly 7 Rugby, requires values and qualities that HSBC shares and conveys to its customers on a daily basis: dynamism, international openness, team spirit and the fulfilment of its ambitions.

Millions of new fans follow this tournament every year throughout the world allowing the emergence of a new participating countries, new star players, both men and women.

Find all news about HSBC World Rugby Sevens Series: http://www.worldrugby.org/sevens-series

Discover all the actions of HSBC Group in rugby: https://www.hsbc.com/who-we-are/our-brand/sponsorship/rugby

HSBC BWF World Tour


Since 2018, HSBC has been partner of the Badminton World Federation (BWF) and the main sponsor of the BWF World Tour, which consists of 26 tournaments in 20 countries around the world.

The French tournament is at the 3rd level (« Super 750 ») and is part of the 9 biggest tournaments in the world.

Find all news about HSBC BWF World Tour: http://www.yonexifb.com/

Discover all actions of HSBC Group in badminton: https://www.hsbc.com/who-we-are/hsbc-news/hsbc-nets-badminton-sponsorship